Golf clubs, golf equipment providers and golf PGA tour officials are about to witness a massive change in the golf world; golf sponsors and marketing affiliates like Gatorade, Nike golf and Gillette are now urged to find a way to deal with the Tiger Woods scandals.

Marketing campaigns conducted by Tiger Woods sponsors (Gatorade, Gillette and Nike) are currently working on a new marketing strategy to avoid bad reputation, after the action that Tiger Woods had clinched, driving all sports news, sports magazines (ESPN the mag, Sports Illustrated and Sports center) to hammer him with high scaled critics. While major companies think of Woods problems as a bad influence on the brand, other firms believe that Woods car accident (crashing the Cadillac SUV), alcohol consumption and the transportation of a woman by medics at 3.30 am is actually increasing the brand awareness.

Tiger Woods had missed several golf tournaments in many golf clubs after the minor Cadillac escalade crash; moreover, Paparazi photos and reports mentioned some infidelity cases with multi-women relationships behind his wife’s back. All these problems seem to occur at a very stressful time for the best golf player ever, who made his comeback onto golf courses after a knee injury and surgery.

GOLF Stats – Advertising Stats

Referring to a statistics campaign conducted by Nielsen Media, the Tiger Woods issues had decreased the golf live TV viewers by 50%, which is relatively a 50% loss for advertising companies whose potential target has decreased by half.

Former president of CBS sports, Mr Neal Pilson, told the golf magazines and golf PGA official website that "Tiger's presence at a golf tournament and being on the leader board generates significantly increased ratings." Pilson added that the influence of Tiger Woods on golf rates is similar to the rate that the NBA jersey number 23 of Michael Jordan had on NBA tickets and on NBA TV viewers; "When deals are negotiated, the fact Tiger is a member of the tour influences what networks pay."

Consequent to the accident, Tiger Woods was expected to host a golf tournament in California; at least, such was the case for the last 9 years but Woods avoided any golf live interviews to clarify when he would tackle the golf courses again with his golf putters and golf apparel.

PGA golf was already suffering, mainly due to the financial crisis that occurred; US PGA Tour will not suffer further more, after losing corporate sponsors, affiliate marketing partners and half of its TV viewers.

Recession and financial issues will now affect the PGA tour revenues and rewards; despite the fact that PGA standing and figures are far from being final, the US PGA Tour commissioner Tim Finchem declared that several charitable donations were raised during golf tournaments but still, revenues are expected to decrease under the PGA tour 2008's record of 124 million dollars.

For the majority of golf fans, Tiger Woods is golf game. Woods had succeeded to become the richest athlete thanks to endorsements, advertising and marketing for sports brands like Nike golf equipments or Gatorade energy drinks. The manners and ethics of Woods marked the golf fans and sports athletes and taught them the real ethical behavior during sports as he became one of the most marketable sports athletes, aside Michael Jordan, Michael Schumacher and David Beckham

Tiger Woods sponsors are affected:

EA Sports game (tiger Woods 2010), Procter & Gamble's Gillette, Nike, Accenture, At&T, Upper Deck (Also featuring in NASCAR), TLC Vision Corp, Netjets, Berkshire Hathaway and tag Heuer will all be subject to negative effects, unless they, or Woods, would find a way to turn the bad reputation lately acquired into an innovative lesson in order to avoid any loss of sales and revenues. These latter mentioned companies were bound and trusted the good manners and ethics of Tiger woods who is lately acting as weird as it can get starting from drinking, cheating and having love affairs not to mention the scandal of the blonde woman who was transported to hospital at 3.30 am.

They are now experiencing a "double-edged sword" of publicity due to their association with Woods, said Randall Beard, executive vice president with Nielsen IAG, which tracks the effectiveness of TV ads and in-program product placement.

Furthermore in the golf deception, tiger Woods has lately became the joke topic of late night shows hosted by Jay Leno, Conan Obrien and other stand up comedians.